Phase — Threads Launch Post

Best posting window (Morocco time): Tuesday–Thursday, 1:00 PM – 3:00 PM or 9:00 PM – 11:00 PM (UTC+1)
Tag: buildinpublic


POST 1 of 3  [attach: daily plan screen with nudge timeline]

Every sleep app I tried wanted to track my sleep. I didn't want to track it — I wanted to fix it. So I built Phase.


POST 2 of 3

It's a 14-day program that shifts your sleep schedule back gradually — about 15 to 30 minutes per day — with 5 nudges timed to your actual routine and your local sunrise and sunset.

No tracker. No subscription. No charts. Just a start date, an end date, and a plan that actually moves your clock.


POST 3 of 3  [attach: App Store link or link in bio card]

Phase is live on the App Store today.

It's free to run the program. One-time unlock for the extras — that's it, forever.

Would love to hear from anyone who's dealt with a wrecked sleep schedule. And if you have ideas for what you'd want in v2, my DMs are open.

Link in bio.


NOTES
- Post 1 is the hook — personal, relatable, ends on the app name
- Post 2 is the what — no jargon, no feature dump
- Post 3 is the CTA — soft, curious, invites replies
- Attach the cleanest daily plan screenshot to post 1
- Keep replies going for the first hour — Threads algorithm rewards early engagement
